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CRISTIAN HUNTER
Photographer and Director
The wind in Solomeo area carries whispers of ancient tales through the gentle sway of cypress trees, caressing the golden fields of grain and vineyards. It dances through the rolling hills, orchestrating a symphony of nature's beauty.
Umbria, where Brunello Cucinelli’s origins cradle us in deep-rooted comfort and the poetry of nature’s tender embrace. We walked beside visionaries, like Arizona Muse or James turlington, simply allowing the moment to enfold us.
Before embarking on a journey with BRUNELLO CUCINELLI , I delved into understanding the brand's essence and stumbled upon the concept of "genius loci" — the spirit of a place, the unique, distinctive atmosphere, character, or essence of a particular location. After experiencing the brand firsthand, particularly in the charming Umbrian setting of Solomeo, I grasped the profound meaning of this concept. Brunello Cucinelli isn't just about fashion; it embodies the unique atmosphere, history, and cultural richness of its birthplace.
The film
In the heart of this fragrance lies the soulful embrace of Cypress, echoing the resilient spirit of Solomeo. A scent that transcends time, rooted in the earth of this timeless village, capturing the essence of an iconic brand.
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