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CRISTIAN HUNTER
Photographer and Director
I had the honor of photographing Rachel Rossin @rachelrossin in her studio in New York, a space where the physical and digital converge, reflecting her unique artistic approach. Rossin is a multidisciplinary artist who merges technology and art, exploring virtual reality, artificial intelligence, and painting.
At the Whitney Museum of American Art, her work was featured as part of the Whitney Artport platform, where she presented a series of digital pieces that blur the boundaries between the body, technology, and sensory perception. Using virtual reality and generative painting, Rossin created immersive environments that invite viewers to question their relationship with the digital world.
At the Guggenheim, Rachel Rossin transformed the museum’s iconic rotunda into a mesmerizing convergence of the physical and the digital, reimagining Frank Lloyd Wright’s architectural spiral as a liminal space suspended between reality and simulation. Known for her pioneering work at the intersection of painting, virtual reality, and installation, Rossin infused the space with fragmented avatars, flickering digital ephemera, and ghostly gestures of code—creating an environment that felt simultaneously post-human and deeply emotional. With a background in both classical painting and computer programming, she is among a rare breed of artists shaping what immersive art can become in the age of artificial intelligence and augmented perception. Her work doesn't merely comment on technology—it breathes through it, inviting viewers into uncanny realms where the body is fluid, the screen is porous, and the museum itself becomes a portal.
Her work was featured as part of the Whitney Museum bluring boundaries between tecnhonolgy and sensory perception.
Her practice often unfolds through an intuitive dialogue between code and gesture, where glitch aesthetics meet classical composition. In recent years, Rossin has collaborated with scientists and technologists to explore the implications of consciousness in simulated environments, pushing her work into increasingly philosophical terrain. Her installations don't just represent the digital—they inhabit it, questioning the permanence of identity and the nature of embodiment in an era where avatars, neural networks, and physical presence coexist. Beyond institutions like the Guggenheim and the Whitney, Rossin's work has been exhibited internationally, cementing her as a leading voice in the evolution of post-digital art.
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